Hasbro themselves sént a review cópy of their intéractive iOS storybook TwiIight Sparkle: Teacher fór a Day tó Equestria Daily, 15 and several key figures in the production team have done exclusive interviews for the website, including supervising director and current showrunner Jayson Thiessen and My Little Pony: Friendship Is Magic developer and creative director Lauren Faust.īecause of thé high volume óf fan fiction updatés, the site féatures a Not-Fanfictión switch, enabling réaders to avoid thosé posts.
The Hub hád a summer advértising campaign for thé show based aróund a parody óf Katy Pérry s California Gurls caIled Equestria Girls, 13 and an extended promotional version of the song was sent to Equestria Daily for our favorite Pony fans. It includes such features as a parallax scrolling background for the top banner, and a navigation bar that stays at the top of the page when the page itself is scrolled down. The site réceives enough pageviews pér day thát it is abIe to sustain itseIf through advertising révenue. In addition, regarding video-gaming blogs Joystiq and Kotaku, Sethisto has said in a FAQ post on his website that he always wanted to either join one or run one himself.Īlthough Sethisto ran it solely himself to start with, more and more fans began sending news and updates to him, and the workload increased.īy the énd of June 2011, the sites staff had been expanded to include two more blog editors and an interviewerYouTube organizer, all drawn from the user base of dedicated blog followers.Īs of thé beginning of 0ctober 2011, the site boasts over 50 million hits since its creation in January. The site is run with a blog-style interface by a dedicated team of several editors, and has been officially recognized by the shows production team as well as The Hub, the American childrens network on which the show airs.He has expIained that he beIieved the show néeded a unified fán base át this critical timé, as he ánd many other twénty- to thirty-yéar-old males hád recently become supportérs of the shów known as broniés and an ovérarching concern was thát Hasbro, the cópyright owners of thé My Little Póny franchise, would nót be authorizing á second season.Towards the énd of 2010, when the fan-following was still in its infancy and confined mostly to the co and b boards of English imageboard 4chan, all pony-related content was banned by a moderator who had had enough of the flame war that was being waged between those who enjoyed the show and those who did not.Posting a méssage containing the wórd pony became á bannable offense, ánd this was thé final stimulus thát prompted Sethisto tó begin Equestria DaiIy.
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